There is no end to the amount of data you can pour into your marketing and sales platforms, but the key to successfully qualifying leads is actionable data. A recent Econsultancy study found that just 3% marketers feel that they have the ability to act on insights derived from customer data.
In this e-book, we highlight one type of data: behavioral social data. We’ll show you why behavioral social data is particularly powerful in solving your lead quality challenge, by helping you identify in-market buyers, improve conversion rates, and increase revenue.
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