Using Behavioral Social Data
in Your Marketing Automation Platform


There is no end to the amount of data you can pour into your marketing and sales platforms, but the key to successfully qualifying leads is actionable data. A recent Econsultancy study found that just 3% marketers feel that they have the ability to act on insights derived from customer data.


In this e-book, we highlight one type of data: behavioral social data. We’ll show you why behavioral social data is particularly powerful in solving your lead quality challenge, by helping you identify in-market buyers, improve conversion rates, and increase revenue.


Download this e-book to learn about:

  • What is behavioral social data and why it matters for B2B demand generation
  • How to add social data into your marketing automation platform
  • Where to start with social lead scoring and nurturing
  • How to measure success and ROI