MuleSoft makes it easy to connect the world’s applications, data and devices. The digital marketing team at MuleSoft has been known to push the boundaries to fuel the sales organization’s infinite hunger for leads.
As a result of the sales team’s insatiable hunger for lead volume, MuleSoft decided to seek out innovative ways to leverage Twitter as a lead generation channel. MuleSoft chose Socedo as its social lead generation partner.
“Socedo has proven to be a worthwhile investment for MuleSoft. Not only have we experienced a 21% reduction in our cost per lead through Twitter, the targeting from LinkedIn works well and the matching is accurate. The multiple account dashboard is providing more visibility which helps us to allocate our resources more effectively.”