You’ve been filling your database with leads and sending them emails--but good luck trying to find your hottest, most qualified leads without a little structure in place.
Thankfully, lead scoring and routing do not have to be difficult processes to implement. In this webinar, we’ll break down:
- A simple lead scoring model that incorporates behavioral data
- How social media data can help you identify buying signals
- Understanding the performance of your models and how to make adjustments
- Routing leads to the right owners
- What to do with recycled leads that sales sends back to marketing