In order to maximize the value from your lead generation campaigns, you first have to measure it, and while click-through rate can be a good place to start, CTR doesn't tell the whole story. By tracking each conversion on a landing page, you can test how targeting and messaging affect your goals all the way down the funnel.
Using a tracking pixel on your landing page is one the easiest ways to measure lead-by-lead conversions. With just a little setup (no coding required!), you can start tracking performance in no time.
In this class, we cover:
- Why tracking pixels are an important part of measuring campaign performance and developing reports
- How to install a tracking pixel on a landing page
- How to generate and use tracking pixels in Socedo to optimize your campaigns