Your Customers Don't Care About You... Until They're Ready

Expert Interview Webinar with Michael Ballard of Lenovo

 

Time: 11:00AM - 11:30AM PDT

Date: Tuesday, October 24


Join Socedo CEO Aseem Badshah as he interviews Michael Ballard, Sr. Manager of Digital Marketing at Lenovo, with almost 20 years of B2B technology marketing experience under his belt.

Michael will share how he balances strategy and technology to craft engaging customer experiences, including:
  • The fundamentals of a data-driven marketing plan that puts customers front and center
  • Experimenting with new tactics, from predictive analytics to video marketing
  • How Lenovo uses Twitter data to direct their marketing strategy and be more relevant to their audience

Don't miss out! 

(Can't attend? Sign up, and we'll send you the recording.)