Marketers have spent a whopping $5.4 billion yearly on social media marketing in the United States alone. It’s clear that social media is being cemented in B2B marketing organizations. Social media has long been used for building brand awareness, but increasingly, marketers are seeing social as a means to generate demand or new business.
Download this e-book to learn how you can make social media profitable by taking a demand generation approach to the channel. Specifically, learn how to use social media to:
Discover and focus on the right buyers
Reach buyers wherever they are
Convert potential buyers into new customers - faster
Close more deals